Apple launched a site that shows how people use the iPad in their daily professional lives.

Not only does it showcase how people like professional speed skater Bridie Farrell use the iPad, but it also highlights some of the apps (like Dartfish Express) that they use do do so. I'm particularly fond of Dr. Itaru Endo's story. It highlights not just how transformative the device is for the user, but also the people who directly benefit, the patients.

"The iPad app [co-developed by Dr. Itaru Endo], which is moving through clinical evaluations, provides comprehensive access to three-dimensional surgical data. The app uses augmented reality to overlay complex vascular systems during operations. This reveals liver perfusion patterns that are invisible to the human eye, giving greater insight into the exact location of certain blood vessels."

To me, this is the way to sell products - show what the product will do for you, what it will do for your business, and what it will do to make your life better. Though the iPad Air and new Mini are ridiculously fast and have gorgeous displays, advertising them isn't about the specs, it's about how you will use them.